ELEONORA LASTRUCCI

“WOMAN FOR ENTREPRENEURSHIP FOR SOCIAL” Award

In the stylistic work of Eleonora Lastrucci from Prato, the passion for beauty, fabrics and high fashion blends with love for life and for others. A dream, his, which has its roots in the profession of his father, in the drawings that, as a child, he made on paper, and in the precious, albeit brief, artistic collaboration undertaken with Enrico Coveri.

In the eyes of the world, Eleonora is an established stylist, sought after by the most prestigious brands, cinema and entertainment. In her own eyes, Eleonora is instead a woman who still has a lot to learn, a woman who lets herself be carried away by colors and moved by fabrics. Even today as if it were the first time.

And here is that the image of the fashion designer is joined by that of a woman who has placed her art at the service of a wider social commitment. When he supported the fundraising for the Covid19 emergency by auctioning one of his creations on "Charity stars". And even more so when, in collaboration with the Antico Setificio Fiorentino, she sewed the model of "Florentia", the iconic dress that will turn the boot as a symbol of the Italian rebirth after the lockdown.

In a difficult period like the one we are going through, Eleonora let a profound message of trust and hope for a better future travel on the wings of her creativity.

Text by Elettra Fiorini